Many business owners raise this question but not everybody knows that personal mobile delivery apps are cheaper than third party delivery solutions and hold dozens of other benefits. Find out about them in this article.

Ecommerce is not a new buzzword, but it’s only now (due to COVID’s health crisis) that businesses are experiencing rapid growth in demand and supply for online ordering and delivery services worldwide. This goes for both – web page ordering and mobile apps.

To paint the big picture, here are some facts about the delivery service:

  1. Delivery sales are forecasted to reach $365 billion worldwide by 2030.
  2. Mobile orders will make close to 11% of all quick-service restaurant sales by 2020.
  3. In 2017 alone, 34% of U.S. consumers spent at least $50 per order when ordering food online. COVID’s lockdown situation is causing more people to go online and place bigger orders there.
  4. The younger the person, the more likely he/she is to order restaurant delivery. Zion & Zion’s research of 3’000 Americans reveals that 63% of people 18 to 29 years old have used a multi-restaurant delivery website or app service in the past 90 days. There’s 51% of people aged 30 to 44 using food delivery and 29% at the age of 45 to 60. From the older generation of 61 and over, just 14% are active users.

Having a delivery service is a must now. However, to satisfy the demand, a business owner has two choices – either pay a third party delivery service or get a personal delivery app service. So what’s better? Here are some facts speaking in favor of having delivery services and why getting individual delivery apps for your business is better than third party delivery.

#1 Getting private apps is cheaper than paying third parties

On average outsourced delivery services like UberEats, GrubHub and others take up to whopping 30% of all sales as reported by Forbes and other US based news outlets. If a business has its delivery app, it doesn’t have these costs; it only pays to the courier for his/her work. That’s when choosing a white-label service like Zeew’s SaaS (for single or multiple store/restaurant businesses) comes as a fast and cheap solution for both single and multiple store/restaurant owners of any size.

With Zeew business owners can run their delivery operations under their branding with desktop and mobile apps. These apps help place and organize orders and deliveries in Android and iOS platforms. The customers get access to a web page and mobile apps where they can place orders. The kitchen gets apps for receiving and processing these orders, and couriers could accept and execute deliveries. Meanwhile, the owner oversees and controls this process helping him/her save time and money on managing the kitchen and couriers while also giving the customers what they want. Such an app package goes as low as $299/mo, which is way cheaper than 30% of sales that third party delivery services ask.

Additionally, analysts at Morgan Stanley believe that delivery could eventually top 40% of all restaurant sales. Don’t lose those sales by being afraid to go in the delivery business, retain them instead!

#2 Mobile apps raise sales

There’s a couple of reasons for this allegation.

First, everybody owns a smartphone; we carry them around everywhere we go, and so it’s the first place where we look when we need to get something. This means, if a customer can’t find a store’s webpage, you won’t get sales, but if you have a web page and an app, you could easily get a recurring customer who’s going to spread the good name of your shop once trying your goods.

Second, mobile apps are optimized for mobile usage. The UI and UX are responsive, appealing, intuitive, and saves customers time; this motivates them to use it again and again. It also contains the geolocation function, which is a must no matter the good or service the person is searching for.

Third, mobile applications can enable location-based marketing and give owners insight into what’s trending and what’s not. This helps advertise items or make smarter recommendations for users and alert about special deals, discounts, etc.

Fourth, a UK survey revealed that 70% of consumers prefer to order directly from a restaurant than a third party.

#3 Mobile apps excel in competition and brand recognition

As people are getting more and more pulled in to getting information at their fingertips, mobile apps simply satisfy this need and gain new customers that way. We live in a century where time is so little that we can’t afford to overspend a minute doing things that take away our energy and focus. In particular, food delivery apps are, on average, in the top 40 of the most downloaded apps in major markets.

Mobile apps can do miracles when it comes to brand recognition for new and existing companies. All you have to do is have an app with an appealing user interface and convenient user experience, and users will order as seamlessly fast and easy as a blink of an eye.  If your brand is listed in the Android and iOS store, customers will find you just by using general keywords, which is like having a free ad placed in your customers’ pockets. Just having your brand logo on the home screen of their mobile device will hard code your name on top of their mind.

#4 Mobile apps help you collect customer feedback

Great organizations never end buyer-seller connections following the purchase; mobile apps allow the client to leave feedback after the sale or comments when placing the order. While placing an order, it’s not rare for customers to note their allergy or dietary restrictions or clarify drop-off needs. After the sale, the customer may want to rate the service (and it’s even beneficial to encourage that so you know how well you are doing) or leave a comment on what could be enhanced. Even if there’s a bad review, it gives ground for growth cause your customer is talking about you. This is extremely important when a customer retention question arises.

Also, since customers can give regular reviews, you can immediately see what’s trending, what can be upselled, what items could be combined in a special offer, etc.

#5 Apps enhance kitchens and courier management

Personal apps connect customers with the kitchen, kitchen with the courier and courier with the customer. Meanwhile, the business owner can oversee this business flow, and make thoughtful decisions accordingly.

Apps and store management websites like Zeew’s SaaS help restaurants and stores become more efficient in their workflow. Online orders generally reduce the long wait times compared when serving 1-on-1. Apps showing business owners how fast the kitchen accepts orders and forwards them to the courier, can help better understand if there is a need for a bigger or smaller kitchen staff on certain days and hours and analyze the courier performance, thank the staff that excels, etc. All this can be concluded in a few clicks

#6 Customers love mobile wallets

The contactless and secured payments powered by mobile wallets makes it simpler to make payment immediately and productively. The white-label mobile app developing SaaS like Zeew, which is affordable even for small shops, offers fast and secure in-app wallet payments in any currency. The customer just needs to top-up his virtual wallet or connect any credit card he/she, has and within seconds the payment is settled. Thus this is a valuable feature for business owners as this eliminates the need for physical cash registers and allows access to invoices and receipts virtually in no time. That’s a hustle free service that even saves trees if you think about it.

Need help with getting apps for your business? Get in touch with Zeew’s sales and start delivering in no time! Reach us via Skype: mohamed-ghaith or email: sales@zeew.eu.

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