05 Mar
Large delivery platforms dominate the market, but their high commission fees can eat into a business’s profits. For restaurants, grocery stores, pharmacies, and retailers, relying solely on third-party apps can become unsustainable. The good news? You can compete with these platforms while keeping more revenue for your business. Here’s how:
1. Build Your Own Branded Delivery System
Why It Matters
Owning a delivery system gives you full control over branding, pricing, and customer data. Unlike third-party apps, where your business gets lost among competitors, a white-label solution keeps customers focused on your brand.
How to Do It
- Use platforms like Zeew to launch a white-label delivery app customized to your business.
- Offer seamless ordering through your website and app.
- Integrate with existing POS systems for smooth operations.
2. Optimize Delivery Costs with Smart Logistics
Why It Matters
Big platforms often charge high delivery fees, making it hard for businesses to remain profitable. Lowering your own operational costs helps you offer competitive pricing.
How to Do It
- Implement AI-powered route optimization to reduce fuel and time costs.
- Offer scheduled deliveries to group orders efficiently and reduce expenses.
3. Enhance Customer Experience for Loyalty
Why It Matters
A great customer experience keeps buyers coming back. Personalized service, quick support, and direct communication give you an edge over third-party platforms.
How to Do It
- Provide real-time order tracking within your app.
- Offer loyalty programs with discounts, rewards, or free deliveries after a certain number of orders.
- Ensure fast and responsive customer support through chat, phone, or email.
4. Use Data to Drive Marketing & Retention
When you own your delivery system, you gain access to valuable customer insights that third-party platforms don’t share with you. This data helps you create personalized marketing strategies.
How to Do It
- Send targeted promotions based on past orders.
- Use email and SMS marketing to remind customers of special deals.
- Analyze customer behavior to identify peak order times and optimize delivery schedules.
5. Offer Competitive Pricing Without Sacrificing Profits
Why It Matters
Many customers order from big platforms because they offer discounts and free delivery promotions. While you may not match their budget, you can still offer value in other ways.
How to Do It
- Provide subscription-based delivery plans for frequent customers.
- Bundle products with discounts (e.g., “Buy 2, Get 1 Free” deals for food or grocery orders).
- Encourage direct orders by offering lower prices than what’s listed on third-party platforms.
6. Leverage Social Media & Local SEO for Visibility
Why It Matters
Instead of depending on third-party apps for visibility, businesses should invest in their own marketing to attract direct orders.
How to Do It
- Optimize Google My Business with updated menus, delivery options, and customer reviews.
- Run local social media ads targeting potential customers in your area.
- Encourage satisfied customers to leave positive reviews on Google and social platforms.
7. Partner with Local Businesses for Mutual Growth
Why It Matters
Collaboration can increase brand awareness and drive more direct sales without relying on big delivery platforms.
How to Do It
- Cross-promote with nearby businesses (e.g., a coffee shop offering discounts to bakery customers).
- Offer corporate meal plans or bulk delivery services to offices and local businesses.
- Create referral programs where customers earn discounts for bringing in new customers.
Conclusion
Competing with major delivery platforms doesn’t mean eliminating them entirely—but shifting focus to direct orders, smart logistics, and customer loyalty can improve your profits. By using Zeew’s white-label delivery solution, businesses can cut out high commission fees, retain more control, and scale efficiently.
Ready to take control of your delivery business? Get started with Zeew today!
