26 Nov
The holiday season is a golden opportunity for restaurants to increase sales and attract new customers. With more people opting for convenient dining options, your restaurant’s delivery app can be a game-changer. Here’s a step-by-step guide to help you boost traffic and maximize orders during this festive time.
1. Launch Irresistible Holiday Promotions
Nothing grabs attention like a great deal.
a. Offer discounts on popular meals, free delivery for orders above a certain value, or exclusive festive bundles.
b. Create themed packages like “Holiday Feast for Two” or “Family Celebration Platter” to encourage larger orders.
Pro Tip: Add countdown timers in your app to create urgency and excitement.
2. Add a Touch of Holiday Magic with Seasonal Branding
Make your app festive and engaging.
a. Update your app’s visuals with holiday-themed elements such as snowflakes, gift boxes, or warm, cozy colors.
b. Rename popular dishes to fit the season, like “Santa’s Special Pizza” or “Winter Wonderland Salad.”
Why it works: Seasonal branding captures the holiday spirit and makes your app stand out.
3. Send Festive Push Notifications
Push notifications can significantly increase engagement.
a. Share updates about limited-time offers, flash sales, or last-minute delivery options.
b. Personalize messages to your customers:
Example: “
Get cozy with our Holiday Feast! Free delivery today only. Tap to order!”
Impact: Timely notifications keep your restaurant top-of-mind for holiday diners.
4. Promote Your App with Social Media Ads
Social media is your best friend for holiday marketing.
a. Use eye-catching visuals and holiday-themed captions to showcase your offers.
b. Target ads to your ideal audience and use festive hashtags like #HolidayMeals or #FestiveDelivery to expand your reach.
Bonus: Use retargeting ads to remind users who visited your website or app but didn’t complete an order.
5. Leverage Reviews and Referrals
Word-of-mouth is powerful, especially during the holidays.
a. Encourage customers to leave positive reviews in exchange for discounts on future orders.
b. Launch a referral program where users can earn rewards for every friend they refer.
Impact: Positive reviews and referrals build trust and drive more downloads of your app.
Conclusion
With these tips, your restaurant’s delivery app can thrive during the holiday season. From festive promotions to speedy delivery and strategic partnerships, there’s no shortage of ways to delight your customers and drive more orders.
Need a powerful delivery app solution? Explore Zeew and make this holiday season unforgettable for your business!
