08 Jan
Running a delivery business can be exciting but also challenging. To grow your business and satisfy customers, you need to measure the right things. These are called KPIs — Key Performance Indicators. Tracking the right KPIs helps you make better decisions, improve efficiency, and boost profits.
In this blog, we’ll break down the most important KPIs every delivery business should monitor.
1. Order Volume
What it is:
Order volume is the total number of orders your business receives in a day, week, or month.
Why it matters:
High order volume usually means more customers and revenue. Tracking this KPI helps you understand demand patterns and plan resources like drivers or delivery slots.
How to track it:
Use your delivery platform dashboard or reporting tools to check daily, weekly, and monthly order counts.
2. Delivery Time
What it is:
Delivery time is the time it takes for an order to go from placement to delivery.
Why it matters:
Customers expect fast service. Long delivery times can lead to complaints and lower retention.
How to track it:
Monitor average delivery times using your delivery app analytics. Break it down by location or time of day to find bottlenecks.
3. Customer Retention Rate
What it is:
This KPI shows how many customers keep coming back to use your service.
Why it matters:
It’s easier and cheaper to retain existing customers than attract new ones. Loyal customers increase long-term revenue.
How to track it:
Compare the number of repeat customers in a month to the total customer base.
4. Order Accuracy
What it is:
Order accuracy measures the percentage of orders delivered correctly without mistakes.
Why it matters:
Wrong orders can upset customers and hurt your reputation. High accuracy improves customer satisfaction and trust.
How to track it:
Use feedback forms, customer complaints, or delivery reports to calculate accuracy rates.
5. Customer Satisfaction
What it is:
CSAT is a score that shows how happy your customers are with your service.
Why it matters:
Happy customers are more likely to order again and recommend your service to others.
How to track it:
Send simple post-delivery surveys or use app ratings to calculate an average satisfaction score.
6. Average Order Value (AOV)
What it is:
AOV is the average amount of money customers spend per order.
Why it matters:
Increasing AOV means more revenue without adding new customers. You can boost it through upselling, bundling, or special offers.
How to track it:
Divide total revenue by the number of orders in a given period.
7. Delivery Cost per Order
What it is:
This KPI measures how much it costs to deliver one order, including fuel, driver wages, and other expenses.
Why it matters:
High delivery costs can eat into profits. Monitoring this helps you optimize routes and reduce waste.
How to track it:
Sum all delivery-related expenses and divide by the total number of deliveries.
8. Driver Performance
What it is:
Driver performance tracks metrics like on-time deliveries, order completion, and customer feedback.
Why it matters:
Efficient drivers improve customer experience and reduce costs. Poor performance can slow your business down.
How to track it:
Use delivery management tools to monitor driver activity and performance stats.
Use KPIs to Grow Your Delivery Business
Tracking these KPIs gives you a clear picture of your delivery business. You’ll know what’s working, what needs improvement, and how to make smarter decisions.
If you want to launch or manage your delivery business with a platform that automatically tracks these KPIs, Zeew is a perfect choice. Zeew provides real-time analytics, order management, and operational tools to help you run a successful delivery business — all without coding.
Start tracking your KPIs and grow your delivery business faster with Zeew today!
