23 Jul
Understanding your delivery business’s numbers isn’t just for data analysts — it’s how successful delivery companies grow faster, keep customers happier, and make smarter decisions. If you’re running or managing a delivery service, your metrics are constantly telling a story. The question is: are you listening?
In this blog, we’ll break down the key delivery metrics, what they really mean, and how they can help you improve your performance — step by step.
1. On-Time Delivery Rate (OTD)
What it is: The percentage of orders delivered at or before the promised time.
Why it matters: Customers value fast and reliable delivery. A low OTD rate can signal issues like poor route planning, traffic delays, or a shortage of drivers.
Tip: Use real-time tracking and route optimization tools to improve this rate. Platforms like Zeew help businesses automate and manage this with ease.
2. Order Accuracy
What it is: The number of orders delivered without mistakes — no missing items, wrong addresses, or packaging errors.
Why it matters: Inaccurate orders reduce customer trust and satisfaction, which hurts repeat business.
What to do: Implement system-generated checklists and clear driver instructions. A reliable delivery management system helps reduce manual errors significantly.
3. Average Delivery Time
What it is: The average time it takes to deliver an order from the moment it’s placed.
Why it matters: Long delivery times can lead to poor reviews and higher cart abandonment rates.
Improve it by: Analyzing traffic patterns, delivery hotspots, and optimizing driver routes. Zeew automates this with smart route planning.
4. Customer Ratings and Feedback
What it is: Reviews and ratings left by customers after a delivery.
Why it matters: These directly affect your brand’s reputation and future sales.
Pay attention to: Feedback about delays, driver behavior, and order handling. Use this insight to improve training and customer service.
5. Repeat Order Rate
What it is: The percentage of customers who place more than one order.
Why it matters: Returning customers are more cost-effective and often more loyal.
How to boost it: Offer loyalty programs, personalized experiences, and discounts. Zeew allows businesses to automate these incentives through built-in tools.
6. Failed Delivery Rate
What it is: The number of deliveries that couldn’t be completed due to issues like wrong addresses or customer unavailability.
Why it matters: Failed deliveries waste time and money and impact the customer experience.
How to reduce it: Enable real-time updates, flexible delivery windows, and accurate address inputs. Zeew supports SMS and WhatsApp alerts to reduce failed attempts.
7. Cost Per Delivery
What it is: The total cost to fulfill a single order, including fuel, packaging, labor, and system costs.
Why it matters: Lowering this cost helps you scale your business more profitably.
How to lower it: Group nearby orders, reduce idle time, and automate manual tasks. Zeew helps streamline your entire delivery process to cut unnecessary expenses.
Turn Insights Into Action with Zeew
Your delivery metrics are more than just numbers — they’re a clear indicator of what’s working and where improvements are needed. By paying attention to the right data, you can improve delivery speed, customer satisfaction, and your bottom line.
With Zeew, you don’t just track data — you act on it. Our delivery system gives you real-time analytics, route optimization, customer management, and branded apps — so you can focus on growth, not guesswork.
Ready to take control of your delivery metrics and grow smarter? Get started with Zeew today
