07 Apr
Every online business faces the challenge of cart abandonment. You’ve done all the work—attracted a visitor, showcased your product, and got them to click “Add to Cart.” But then, just before the finish line, they disappear.
So, why does this happen?
Here are the three most common reasons customers abandon their orders—and how you can address them to boost conversions and revenue.
1. Hidden Fees or Extra Costs
48% of shoppers abandon their carts due to unexpected shipping fees, taxes, or additional charges revealed during checkout.
Nothing frustrates a customer more than surprise costs. They’re ready to buy—until new fees appear in the final step.
How to fix it:
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Be transparent from the start. Show shipping costs or estimated taxes early in the process.
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Offer free shipping thresholds (e.g., “Free shipping on orders over $50”).
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Use a cart cost calculator so shoppers can see the final total before the last click.
2. Long or Complex Checkout Process
22% of customers leave because the checkout process is too lengthy or confusing.
Too many steps, unnecessary form fields, or forced account creation can all lead to frustration and drop-offs.
How to fix it:
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Enable guest checkout with minimal fields.
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Offer social sign-in options (like Google or Apple).
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Keep it mobile-friendly and fast-loading.
Keyword tips: streamline checkout, simplify online purchase process, improve user checkout experience
3. Limited Payment Methods
13% of shoppers abandon their carts when their preferred payment method isn’t available.
Today’s customers expect flexibility—from credit cards and PayPal to newer options like Apple Pay, Google Pay, and Buy Now, Pay Later services.
How to fix it:
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Offer a range of payment gateways to suit different regions and preferences.
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Include popular digital wallets and emerging methods.
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Display all accepted payments clearly on your site.
Conclusion
Reducing cart abandonment is all about removing friction. By addressing hidden costs, streamlining the checkout process, and offering flexible payment methods, you create a smoother experience that encourages customers to complete their purchases.
At Zeew, we help businesses launch and optimize their own branded delivery systems—complete with a seamless checkout experience, transparent pricing, and multiple payment integrations. Whether you’re a restaurant, pharmacy, or grocery store, Zeew makes it easy to boost conversions and build customer trust.
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Transparent delivery fees
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Simple, user-friendly checkout
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Wide range of payment options
Ready to reduce your cart abandonment rate and grow your delivery business?
Get started with Zeew today.
