30 Dec
Keeping your delivery app users active is one of the biggest challenges for any business. Even loyal customers can forget about your app or order less often over time. That’s where push notifications come in. When used smartly, they remind users, increase orders, and build loyalty—all without being annoying.
In this blog, we’ll explore how delivery apps can use push notifications effectively and why platforms like Zeew make it easier than ever.
What Are Push Notifications?
Push notifications are short messages that appear on a user’s smartphone—even when they’re not using your app. For delivery apps, these notifications can include:
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Order status updates (“Your order is on the way!”)
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Special promotions or discounts
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Reminders about abandoned carts
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Personalized product recommendations
These messages keep your users engaged and help drive repeat orders.
Why Push Notifications Are Essential for Delivery Apps
Push notifications do more than just inform—they influence user behavior. Here’s why they matter:
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Increase App Engagement: Regular, relevant notifications remind users about your app.
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Boost Orders: Timely messages encourage more purchases during peak hours.
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Personalize Experience: Notifications based on past orders or preferences feel thoughtful and helpful.
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Reduce Churn: Engaged users are less likely to uninstall your app.
Studies show that apps using targeted push notifications see 2–3x higher engagement rates compared to apps that don’t.
Best Practices for Delivery App Push Notifications
1. Personalize Every Message
Send notifications based on user behavior, location, and preferences. Example: “Hey Sarah, your favorite burger is 15% off today!” Personalized messages drive higher engagement.
2. Send Notifications at the Right Time
Timing is crucial. Send messages when users are most likely to order, such as lunch or dinner hours. Avoid overloading users to prevent app uninstalls.
3. Keep Messages Short and Clear
Push notifications should be concise with a clear call-to-action (CTA), like “Order Now” or “Grab Your Discount.” Users should understand the benefit instantly.
4. Segment Your Audience
Not all users are the same. Segment notifications by location, purchase history, or activity level to send the most relevant messages.
5. Test and Optimize
Use A/B testing for subject lines, message content, and timing. Continuous optimization ensures you’re sending what works best for your audience.
Common Mistakes to Avoid
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Sending too many notifications
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Using generic or irrelevant messages
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Ignoring user preferences or opt-outs
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Sending messages at inconvenient times
Avoiding these pitfalls ensures that your notifications enhance the user experience instead of annoying users.
Grow Your Delivery App with Zeew
Push notifications are a powerful way to increase engagement, retention, and orders for delivery apps. By personalizing messages, timing them right, and segmenting users, you can turn occasional users into loyal customers.
Platforms like Zeew make it easy to implement these strategies. With Zeew, you can send smart, targeted notifications, optimize engagement, and grow your delivery business faster than ever.
