12 Jan
Social media stories are short, engaging posts that appear for 24 hours on platforms like Instagram, Facebook, and WhatsApp. They are a powerful tool to promote your delivery business locally and increase orders. In this guide, we’ll show you how to use stories effectively to grow your local customer base.
1. Why Social Media Stories Matter for Local Businesses
Stories are visible, temporary, and attention-grabbing. People check stories daily, and they often engage more than regular posts because they feel personal and urgent. For delivery businesses, stories are perfect to:
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Announce daily deals or special offers
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Show behind-the-scenes of your kitchen or products
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Share customer reviews or success stories
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Promote new menu items or products
Using stories regularly keeps your brand top of mind and encourages people to order from you locally.
2. Create Engaging Content
To make your stories effective:
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Use eye-catching visuals: High-quality images or short videos grab attention faster than text.
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Add text and stickers: Highlight discounts, delivery times, or special offers with bold text.
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Include a call-to-action (CTA): Encourage viewers to “Swipe up to order” or “Tap to call.”
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Use polls and quizzes: Interactive stories engage your audience and make them more likely to order.
Tip: Keep stories short and fun ; people scroll fast!
3. Target Your Local Audience
Stories can help you reach people in your area.
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Use location tags to appear in local searches.
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Use hashtags that are specific to your city or neighborhood.
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Share stories during peak hours, like lunch or dinner times, when people are ready to order.
By targeting locally, you can increase the chances of getting orders from people nearby.
4. Showcase Products and Offers
Stories are a great way to highlight your menu or products:
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Daily specials: Show a “Dish of the Day” or limited-time offer.
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Bundles or deals: Promote “Buy 1 Get 1” or discounts for first-time customers.
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Customer testimonials: Share short videos or screenshots of happy customers.
Visual storytelling helps build trust and encourages viewers to take immediate action.
5. Track and Optimize Your Stories
To make your social media stories more effective:
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Check story insights on Instagram or Facebook to see who watched and interacted.
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Test different times, visuals, and messages to see what drives the most orders.
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Repeat and refine what works ; consistency is key to growing local orders.
Connect Stories to Your Delivery Platform
Social media stories are a fast and cost-effective way to boost local orders. By creating engaging content, targeting your neighborhood, and promoting offers creatively, you can turn viewers into paying customers.
If you want to take it a step further, a platform like Zeew makes it easy to connect your social media promotions directly to your delivery marketplace. With Zeew, you can manage orders, showcase products, and expand your local reach – all from a single, powerful platform.
