27 Sep
The rise of delivery apps has transformed how businesses connect with customers, but relying solely on third-party delivery services can cause significant challenges. In this blog, we’ll explore the reasons why switching from third-party delivery services to an independent or integrated solution can benefit your business.
1. High Commission Fees
One of the biggest downsides to using third-party delivery platforms is the high commission fees, which can range from 15% to 30% of each order. These fees can take a considerable cut out of your profits, making it difficult to maintain profitability, especially for small to medium-sized businesses.
Impact on Business Growth:
The money lost on commission fees could be better invested in marketing, product development, or improving customer service. Independent delivery solutions provide a cost-effective alternative, allowing you to retain more revenue.
2. Lack of Brand Control
When using a third-party service, you lose control over the customer experience and your brand’s presentation. Your business appears as just another option among many others, making it difficult to stand out. Moreover, third-party platforms often restrict access to customer data, limiting your ability to build strong, direct relationships with your customers.
Solution:
Creating your own delivery service or using a branded delivery system enables you to maintain control over every touchpoint of the customer experience—from order placement to delivery; ensuring a consistent and memorable brand impression.
3. Limited Customer Loyalty
Third-party delivery platforms prioritize their own brand over the restaurants or stores they list. This means customers are likely to remain loyal to the delivery app rather than to your business. Consequently, if a competitor offers a better promotion on the same platform, your customers could easily switch.
Building Customer Loyalty Directly:
By implementing an in-house delivery solution, you can focus on loyalty programs, exclusive offers, and personalized communication strategies that encourage repeat business and deepen customer loyalty.
Conclusion
While third-party delivery services can provide a quick way to reach customers, they also present many limitations that can hinder your business’s growth and profitability. Switching to a direct delivery solution or partnering with a white-label service can provide better control, lower costs, and enhanced customer loyalty.
At Zeew, we offer a customizable delivery management platform designed to help you launch your own delivery service, whether for food, grocery, or any other vertical. Our solution gives you complete control over your operations, ensuring seamless integration, advanced analytics, and a tailored customer experience. With Zeew, you can deliver a superior customer experience, build a stronger brand, and pave the way for long-term success.
